Get 10x Conversions from your Leads

Out of every 10 leads you receive via social media campaigns, 5 of them straight away ignore your call or respond by saying they filled the form by mistake, or they are not interested. Out of the remaining 5, it is expected that 3 of them have genuine reasons and need more understanding of the product before they take any action. Only 2 out of 10; just 20% of the leads are genuinely interested (understand here interested means they would like to know more about the product not that they would like to buy the product).

So do you think a 20% lead match is a good number to get the ROAS you’ve been expecting? I think NO. Anything below 60% Good Lead Match is a waste of your time & money. There shall be no good ad recall so that again amounts to a decline in the brand-building graph.

Working for over a decade with multiple industries from MNCs to Startups, I have identified a few factors which while working up on the leads can benefit to improvise the quality of leads you receive via your ads and help you attain 10 times more conversions.

Understanding the pain points of the leads is paramount to driving successful conversions. Pain points are the specific challenges or problems that individuals face and recognizing them allows businesses to tailor their offerings and messaging to address those issues directly. Identifying pain points in a lead not only helps establish a deeper connection with prospects but also presents an opportunity to offer effective solutions. In this article, we will explore strategies and techniques to identify pain points, enabling businesses to align their products or services with customer needs more effectively.

Active Listening:

One of the most crucial skills in identifying pain points is active listening. During conversations with leads, focus on the words they choose, their tone, and the emotions they express. Pay close attention to the challenges they mention or the frustrations they exhibit. By actively listening, you can gather valuable information about their pain points, making it easier to address their specific needs.

Categorizing Concerns

Once you listen to your leads actively, you’ll start understanding their problems. Start writing all the concerns in a list and continue to do so for a set of 100 leads.

Now start clubbing these concerns. Group those who you believe are like one another and can be mapped under a single column. Which started from 15-20 columns will be reduced to 4-5 Main Pain Points (Normally it is always 4-5 Pain Points in any industry after mapping them accurately)

Let’s understand it via an example. Suppose you are in a real estate industry. Not every lead you speak to has the budget you are offering your product, or not everyone is interested in the location your apartments/house/land is located, or some other person might have some other concerns.

Some of them might say that it is too far, some might say they will have to travel much, or some might say it takes time to reach their office or workplace. If you see all the above three points raise the same flag that distance is the issue. You can start writing them individually but while clubbing you can map all three of them into a single column and name it Location Issue. And likewise, you can map and create all pain point columns.

How are you following up?

If you are following up using a bulk messaging / WhatsApp service / pre-recorded call, first and foremost get rid of them as it is not helping your case but only worsening it. Follow-up shall always be personalized so your leads think of it as a care concern rather than treating it like spam or blocking your number to get rid of your calls or messages.

Every follow up if done nicely improves the chances of lead conversion by 50% immediately, so be known the follow-up Is very personalized as if you are speaking to a friend about his/her problem.
Rather than just sending a random message, come up with a solution that might make them rethink their initial decision.

See the pain point that you had mapped and accordingly open the conversation so there’s an 80% chance they will respond to it and give you a second chance to make them understand your product once again with an open mind rather than a pre-formed decision.

Try to change their perspective.

A lead is already lost when a mindset is being made. Don’t ever let the customer conclude to a final point and end up the conversion at that moment. Because once they have made the mindset it is highly possible that next time, they won’t even pick up the call or respond to your messages.

Every customer has a prefixed mindset by watching your ad and when you call them and say the same thing again, it’s highly likely they might just do what they had thought to do. Rather than saying the same thing that your ad is explaining give them a different perspective.

Continuously Improvise your Ads

To maximize the effectiveness of your ads and connect with your target audience, it’s essential to embrace a culture of continuous improvement. By consistently refining and optimizing your advertising campaigns as per identifying and solving pain points, you can enhance their performance, increase engagement, and achieve better results. Once you start doing that you will be able to see that you are nearing to achieve the 50% Good Lead Quality Match and a much better ROAS.

Connect with us at hello@greencapmedia.com to devise a specific lead mechanism for your industry and tailor your campaigns for growth and success. Visit our website – www.greencapmedia.com or DM us directly on our Instagram channel – www.instagram.com/greencapmedia