Brands need to follow people rather than the other way around !!
There is an endless possibility of content to share on social media. While COVID-19 is surely striking hard on online campaigns and businesses across the globe,
companies & agencies should start planning on the types of posts they want to do on social media and the types of campaigns they might want to run to get maximum traction.
In addition to your planned campaigns, mix in some ad hoc posts. These are spontaneous one-off posts that aren’t necessarily connected to a broader campaign but still reinforce your overall brand message. Leaving some flexibility in your schedule makes it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.
With these three tips and all of the following ideas, you should have no trouble staying inspired and keeping your posting schedule full.
1. Your Company’s Blog PostsDoes your business have a blog? A company’s blog is something that comes directly from you and the best way for it to be seen is by putting it up on social media.
Be sure the content you’re writing for your business blog is valuable and will connect with your audience.
2. Posts showing your company’s culture
What better way to showcase your business then by sharing a culture post?
A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your business does something a certain way.
3. Post relevant to your audience (curated content)
Your audience will come out from a long break and they would love to see tailored posts designed just for them. You specifically need to showcase the areas of your business where the inclination
of your audience’s interest lies. Be specific because “Specific is always Terrific”
4. Company / Product Videos
Visuals are eye-catching when your audience is scrolling through their news feed. It’s been proven time and time again that visuals help improve engagement, but what about videos?
Research shows that videos have a 135% greater organic reach compared to photos. That’s a crazy high number.
Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have.
5. Share Infographics
Infographics are a fantastic way to show a step-by-step guide, especially on Pinterest. (Hello! DIY) Infographics allow you to share a ton of information with the use of visuals. They make boring statistics look appealing!
Whether it be your own or a curated infographic, your audience will be drawn to the visual aspect and be sure to keep reading.
6. Remind them why they need your products/services
You need to be very selective in the types of product/services posts you do. The content should be specific and the creative should be eye-catching and enough to let your audience stop while scrolling the feed.
Your content should directly impact their thought process. It should clearly strike them the importance of your business in their life. This is what a great post looks like.
6. Add CTA buttons in your products/services posts
Sometimes it takes a course of time or two to three appearances of your products before your audience may make up a mind to enquire and sometimes it just needs a moment. Well for that moment they should directly see a CTA Button (Send Message/Enquire Now).
This will help them instantly enquire about what you have mentioned and gives you the chance of an instant conversion which is very rare these days where all your competitors are also displaying their services/products online.
What Will You Post On Social Media?
Hopefully, you can implement these tactics into your own social media strategy, but those aren’t all the things you can share with your audience.
Do you have something you like to share on social media? Let us know down in the comments!
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